Basic Video Lighting Tips.
10th November 2025
Mastering Video Production Lighting
Lighting can make or break a video production. At ONTV LTD, one of our essential tips is to use the three-point lighting setup — a classic and effective method that uses three lights: a key light, a fill light, and a backlight.
The Key Light
When filming a subject speaking directly to the camera, position the key light slightly to the left or right of the camera. This is your main light source. It should illuminate the subject’s face and the upper half of their torso, creating a natural, dimensional look.
The Fill Light
Place the fill light on the opposite side of the camera from the key light. Its purpose is to soften shadows created by the key light. Set the fill light to a lower intensity to ensure the lighting remains balanced and flattering without flattening the image.
The Backlight
Position the backlight behind the subject, out of the camera’s frame, slightly to the right or left. The backlight separates the subject from the background by casting a gentle light (similar in intensity to the fill light) on the back of the subject’s head and shoulders, adding depth to your shot.
Creative Use of Lighting
Video lighting is both a technical and creative process that requires thought, balance, and experimentation. Whether you’re producing a promotional video, a corporate project, or an event film, elements such as filming, sound, and lighting are equally important. Dedicate sufficient time to each aspect to achieve a professional result.
Remember:
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The closer a light is to your subject, the more intense it will appear.
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The farther away the light is, the softer and less intense it becomes.
Using Natural Light
The same principles apply when filming with natural light. For example, if you’re shooting in an office on a sunny day, use sunlight from a window as your key light. Position your subject thoughtfully so the window light enhances the scene’s background. Then, supplement with artificial fill and backlights to balance the exposure and maintain depth.
Final Thoughts
While there are established lighting techniques, creative experimentation is encouraged — breaking the rules thoughtfully can often lead to striking results.
For more information or personalised advice, feel free to email us at ONTV LTD.
ONTV LTD TEAM 
